# Loach

> OKR software that helps teams translate quarterly goals into weekly action plans.

## About

Loach is OKR (Objectives and Key Results) software designed for startups and scale-ups. Unlike tracking-only tools, Loach focuses on planning—helping teams break down quarterly OKRs into weekly priorities so everyone knows what to work on Monday morning.

## Key Pages

- [Home](https://www.loach.app): Main landing page with product overview
- [OKR Guide](https://www.loach.app/resources/okr-guide): Comprehensive guide to OKRs (cornerstone content)
- [Blog](https://www.loach.app/blog): Articles on OKRs, goal-setting, and team execution
- [Pricing](https://www.loach.app): Free for up to 5 users, then €2.99/user

## OKR Guide (Cornerstone Resource)

Our complete OKR guide covers:

- [What Are OKRs?](https://www.loach.app/resources/okr-guide/what-are-okrs): OKR fundamentals, definition, and examples
- [Setting Effective OKRs](https://www.loach.app/resources/okr-guide/setting-effective-okrs): How to write objectives and key results
- [The Translation Gap](https://www.loach.app/resources/okr-guide/translation-gap): Why 70% of OKRs fail
- [Weekly Execution](https://www.loach.app/resources/okr-guide/weekly-execution): System for turning OKRs into weekly plans

## Blog Topics

- OKR implementation for startups and small teams
- OKRs vs KPIs comparison
- OKR software evaluation (planning vs tracking tools)
- Common OKR mistakes and how to avoid them
- Quarterly planning processes

## Key Concepts

- **Translation Gap**: The disconnect between quarterly OKRs and daily work—Loach's core differentiator
- **Planning vs Tracking**: OKRs need planning tools, not just dashboards
- **Weekly Execution**: Breaking down quarterly goals into weekly priorities

## Contact

- Website: https://www.loach.app
- Platform: https://platform.loach.app