OKR Examples Library

Key Results

• 1.Increase organic blog traffic from 10,000 to 50,000 monthly visits
• 2.Grow email newsletter subscribers from 2,000 to 10,000
• 3.Achieve top 3 Google ranking for 5 target keywords

Key Results

• 1.Generate 500 marketing qualified leads (MQLs) per month (up from 200)
• 2.Achieve 25% MQL to SQL conversion rate (up from 15%)
• 3.Reduce cost per lead from $150 to $75

Key Results

• 1.Grow LinkedIn followers from 5,000 to 25,000
• 2.Achieve 5% average engagement rate across all posts (up from 2%)
• 3.Generate 100 inbound leads per month from social channels

Key Results

• 1.Achieve 10,000 free trial signups per month
• 2.Improve trial-to-paid conversion from 5% to 12%
• 3.Reduce time-to-value for new users from 7 days to 2 days

Key Results

• 1.Improve overall marketing ROI from 3x to 5x
• 2.Reduce customer acquisition cost (CAC) from $500 to $300
• 3.Achieve 20% of revenue from paid channels (up from 10%)

Key Results

• 1.Publish 20 high-quality blog posts per quarter
• 2.Achieve 100,000 organic sessions per month (up from 40,000)
• 3.Generate 500 organic leads per month from content

Key Results

• 1.Increase unaided brand awareness from 5% to 15% in target market
• 2.Secure coverage in 10 tier-1 industry publications
• 3.Achieve 50 speaking opportunities at industry events

Key Results

• 1.Reduce campaign launch time from 2 weeks to 3 days
• 2.Automate 80% of email marketing workflows
• 3.Achieve 99% data accuracy in marketing attribution

Key Results

• 1.Increase MRR from $500K to $1M
• 2.Close 50 new enterprise deals (up from 20)
• 3.Expand average deal size from $15K to $25K ACV

Key Results

• 1.Maintain 4x pipeline coverage of monthly target
• 2.Increase win rate from 20% to 30%
• 3.Reduce average sales cycle from 60 days to 45 days

Key Results

• 1.Close 10 deals with companies over 1,000 employees
• 2.Build relationships with 50 enterprise prospects
• 3.Achieve $500K in enterprise ARR (from $0)

Key Results

• 1.Achieve 120% net revenue retention
• 2.Close $200K in upsell/cross-sell revenue
• 3.Expand 25% of existing accounts to higher tiers

Key Results

• 1.Achieve 80% of reps hitting quota (up from 50%)
• 2.Reduce ramp time for new reps from 6 months to 3 months
• 3.Increase revenue per rep from $500K to $750K annually

Key Results

• 1.Achieve 30% market share in DACH region (up from 15%)
• 2.Close 100 new customers in target geography
• 3.Build a local sales team of 5 reps

Key Results

• 1.Achieve Net Promoter Score (NPS) of 50 (up from 30)
• 2.Increase daily active users from 5,000 to 15,000
• 3.Reduce churn attributed to product issues from 20% to 5%

Key Results

• 1.Ship 3 major features from the 'most requested' list
• 2.Achieve 60% adoption of new features within 30 days
• 3.Win 10 competitive deals citing new features

Key Results

• 1.Reduce time-to-first-value from 7 days to 1 day
• 2.Increase onboarding completion rate from 40% to 80%
• 3.Achieve 90% satisfaction score for onboarding flow

Key Results

• 1.Achieve 99.95% uptime (up from 99.5%)
• 2.Reduce P1 incidents from 5 to 1 per quarter
• 3.Decrease average page load time from 3s to under 1s

Key Results

• 1.Launch iOS and Android apps with core feature parity
• 2.Achieve 10,000 mobile app downloads in first quarter
• 3.Reach 4.5+ star rating on both app stores

Key Results

• 1.Instrument 100% of core user journeys with analytics
• 2.Run 10 A/B tests per quarter with statistically significant results
• 3.Reduce feature development waste by 30% through validation

Key Results

• 1.Increase deployment frequency from weekly to daily
• 2.Reduce lead time from commit to production from 5 days to 4 hours
• 3.Achieve 95% of PRs reviewed within 24 hours

Key Results

• 1.Increase test coverage from 60% to 85%
• 2.Reduce production bugs by 50%
• 3.Achieve zero critical security vulnerabilities

Key Results

• 1.Handle 10x current traffic without performance degradation
• 2.Reduce infrastructure costs per user by 40%
• 3.Achieve auto-scaling response time under 2 minutes

Key Results

• 1.Complete migration of legacy system to new architecture
• 2.Reduce build time from 20 minutes to 5 minutes
• 3.Improve developer satisfaction score from 6 to 8

Key Results

• 1.Reduce mean time to recovery (MTTR) from 4 hours to 30 minutes
• 2.Achieve 100% of incidents with documented post-mortems
• 3.Implement on-call rotation with <5 minute response time

Key Results

• 1.Achieve API documentation completeness of 100%
• 2.Reduce average API response time from 500ms to 100ms
• 3.Reach 1,000 active API integrations (up from 200)

Key Results

• 1.Increase NPS from 35 to 55
• 2.Generate 50 customer referrals (up from 10)
• 3.Collect 30 G2 reviews with 4.5+ star average

Key Results

• 1.Reduce monthly churn from 3% to 1.5%
• 2.Increase net revenue retention from 100% to 115%
• 3.Improve average customer health score from 65 to 80

Key Results

• 1.Reduce time-to-value from 30 days to 14 days
• 2.Achieve 95% onboarding satisfaction score
• 3.Complete onboarding for 100% of new customers within SLA

Key Results

• 1.Identify 90% of at-risk accounts 30+ days before churn
• 2.Achieve 70% save rate on identified at-risk accounts
• 3.Increase proactive customer touchpoints by 50%

Key Results

• 1.Increase customers per CSM from 30 to 50 while maintaining NPS
• 2.Automate 60% of routine customer communications
• 3.Launch self-serve success resources with 80% satisfaction

Key Results

• 1.Achieve employee NPS (eNPS) of 50 (up from 30)
• 2.Reduce voluntary turnover from 20% to 10%
• 3.Increase offer acceptance rate from 70% to 90%

Key Results

• 1.Reduce time-to-hire from 45 days to 25 days
• 2.Achieve 90% quality-of-hire score at 6-month review
• 3.Fill 100% of critical roles within target timeline

Key Results

• 1.Ensure 100% of employees have active development plans
• 2.Achieve 20 average training hours per employee per quarter
• 3.Increase internal promotion rate from 15% to 30%

Key Results

• 1.Increase underrepresented groups in leadership from 20% to 35%
• 2.Achieve 90% inclusion score in employee survey
• 3.Ensure 50% diverse candidate slate for all roles

Key Results

• 1.Achieve 95% employee satisfaction with HR services
• 2.Automate 80% of routine HR processes
• 3.Reduce HR ticket resolution time from 5 days to 1 day

Key Results

• 1.Grow ARR from $5M to $10M
• 2.Maintain gross margin above 75%
• 3.Achieve burn multiple under 1.5x

Key Results

• 1.Increase market share from 5% to 12%
• 2.Secure partnerships with 3 industry leaders
• 3.Achieve recognition in Gartner Magic Quadrant

Key Results

• 1.Achieve company-wide eNPS of 60
• 2.Ensure 80% of teams hit their quarterly OKRs
• 3.Maintain voluntary attrition below 10%

Key Results

• 1.Launch product for SMB market
• 2.Acquire 500 SMB customers in first quarter
• 3.Achieve $500K ARR from new segment

Key Results

• 1.Achieve $3M ARR milestone
• 2.Demonstrate 3x year-over-year growth
• 3.Complete data room with investor-ready metrics

Key Results

• 1.Reduce operational costs as % of revenue from 25% to 18%
• 2.Automate 20 manual processes saving 100+ hours/week
• 3.Achieve 95% on-time delivery of cross-team projects

Key Results

• 1.Achieve 98% compliance with internal SLAs
• 2.Reduce process errors from 50 to 10 per month
• 3.Implement 15 process improvements from team feedback

Key Results

• 1.Implement real-time dashboards for all key operational metrics
• 2.Achieve 100% data accuracy across systems
• 3.Reduce reporting time from 5 days to real-time

Key Results

• 1.Reduce monthly close time from 15 days to 5 days
• 2.Achieve 95% forecast accuracy (within 5% variance)
• 3.Automate 80% of recurring financial processes

Key Results

• 1.Improve burn multiple from 2x to 1.2x
• 2.Extend runway from 18 months to 30 months
• 3.Achieve LTV/CAC ratio of 4:1 (up from 2.5:1)

Key Results

• 1.Achieve SOC 2 Type II certification
• 2.Pass external audit with zero material findings
• 3.Implement 100% of required financial controls

Key Results

• 1.Increase average order value from $75 to $100
• 2.Improve repeat purchase rate from 25% to 40%
• 3.Achieve 15% of revenue from personalized recommendations

Key Results

• 1.Launch buy-online-pickup-in-store with 95% satisfaction
• 2.Achieve 30% of orders with omnichannel touchpoints
• 3.Reduce cart abandonment rate from 70% to 50%

Key Results

• 1.Reduce average delivery time from 5 days to 2 days
• 2.Achieve 99.5% order accuracy
• 3.Reduce inventory carrying costs by 20%

Key Results

• 1.Increase patient app adoption from 30% to 70%
• 2.Achieve 90% medication adherence rate for active users
• 3.Reduce hospital readmission rate by 25%

Key Results

• 1.Maintain HIPAA compliance with zero breaches
• 2.Complete FDA 510(k) clearance for new device
• 3.Pass all regulatory audits with no critical findings

Key Results

• 1.Achieve zero security incidents
• 2.Maintain 99.99% transaction success rate
• 3.Pass PCI-DSS Level 1 certification

Key Results

• 1.Increase new customer signups from 5,000 to 20,000 per month
• 2.Achieve TrustPilot score of 4.5+ (up from 3.8)
• 3.Reduce customer verification time from 2 days to 2 hours

Key Results

• 1.Increase active sellers from 1,000 to 5,000
• 2.Improve average time-to-first-sale from 14 days to 3 days
• 3.Achieve 80% seller retention rate (up from 60%)

Key Results

• 1.Increase buyer NPS from 40 to 60
• 2.Reduce average time-to-purchase from 5 visits to 2 visits
• 3.Achieve 50% repeat buyer rate (up from 30%)

Key Results

• 1.Achieve 95% client satisfaction score
• 2.Generate 50% of new business from referrals
• 3.Increase average client engagement length from 6 to 12 months

Key Results

• 1.Increase revenue per employee from $150K to $200K
• 2.Achieve 80% billable utilization rate
• 3.Reduce project overrun rate from 30% to 10%

Key Results

• 1.Reach 100 paying customers
• 2.Achieve 40%+ 'very disappointed' score in PMF survey
• 3.Demonstrate 10% week-over-week growth in key metric

Key Results

• 1.Launch MVP to 50 beta users within 8 weeks
• 2.Achieve 30% daily active usage among beta users
• 3.Collect 100+ pieces of qualitative feedback

Key Results

• 1.Acquire first 10 paying customers without paid marketing
• 2.Achieve $10K MRR
• 3.Document repeatable sales process