About Loach

At Loach, we believe that managing OKRs (Objectives and Key Results) should be simple, intuitive, and effective.

Loach OKR overview

Loach originated because the founders thought most solutions to manage OKRs are either over-engineered, under-engineered, or too expensive.

While working in various startups and scale-ups, we struggled to find a tool that made it easy to align teams, track progress, and drive results—without unnecessary complexity.

Spreadsheets always got lost (and you still needed lots of reminders). Project management suites were too expensive and overkill for OKRs.

That’s why we built Loach—a streamlined, easy-to-use platform designed for startups and scale-ups.

With Loach, you get an OKR system that works for you, not the other way around.

Our founders

Loach is built by people who’ve led teams at startups and scale-ups — and wanted an OKR tool that stays focused on outcomes and execution.

Martijn Martens

Martijn Martens

Co-founder

Frank Smit

Frank Smit

Founder

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